Designed and developed the University of South Carolina Student Affairs and Academic Support Annual Report and Little Black Book for the 2024–2025 academic year, creating a cohesive publication experience that highlighted the division’s impact, growth, and accomplishments throughout the year. The project combined editorial layout design, branding, print production, and visual storytelling to create pieces that felt polished, modern, and intentionally elevated.

The publications featured custom die-cut details, smooth velvet soft-touch covers, and carefully structured layouts designed to balance large amounts of information with engaging visuals and clean typography. Throughout the reports, I incorporated year-end statistics, departmental highlights, student stories, and strategic messaging to create an experience that felt both professional and visually compelling.

Distributed to vice presidents, university leadership, scholars, and institutional partners across the East Coast, the reports served as both informational pieces and high-end branded publications representing USC Student Affairs and Academic Support. The overall creative direction focused on making the reports feel refined, cohesive, and representative of the university’s culture, leadership, and continued commitment to student success.