Developed the branding and full visual identity for the National Resource Center for the First-Year Experience and Students in Transition’s First-Year Experience Conference, creating a cohesive and engaging experience across both print and digital platforms. This long-term, multi-faceted project included the design of marketing materials, social media graphics, conference programs, presentations, signage, popup banners, table displays, merchandise, and branded collateral used throughout the event experience.

The creative direction focused on building a professional yet welcoming conference identity that felt cohesive across every touchpoint while supporting attendee engagement and event recognition. Through strategic branding, large-scale print production, and consistent visual storytelling, the project helped to bring the conference experience to life from initial promotion through the event itself.